Creativity:
It’s our ability to tap into our ‘inner’ pool of resources – knowledge, insight, information, inspiration and all the fragments populating our minds – that we’ve accumulated over the years just by being present and alive and awake to the world and to combine them in extraordinary new ways.”

Honesty:
Sincere, passionate, real, authentic, open, sharing, and understanding that our customers are in control.
If you believe these things then you communicate transparently. If your solution is not the best fit then say that. Say you are not a good fit in your marketing and in your one-on-one conversations. Do not try to fit everyone into your solution, it does not work. Figure out who you help the most and the best and spend your time talking to them.

Respect:
Integrity
Simplicity
Trust